Partner Sponsors
Sponsor a CATEGORY party
Put your brand in the room where LA's queer nightlife shows up dressed to be seen. A new theme, a new lineup, and a crowd that documents all of it, every month.
Instagram Insights The numbers
Reach beyond the room
A following that reaches 20 times its size. Every volume keeps finding new people long after the doors close.
- +527%follower growth in 90 days, from under 200 to 1,173
- 4.2Kprofile visits in the last 30 days
- 270stories posted in September, plus 14 posts and a reel
- 9.3Kviews on the Sapphire flyer, our top post of the month
Source: Instagram Insights. 30-day figures cover Sep 8 to Oct 7, 2026. Follower growth covers the 90 days to Oct 7, 2026. Monthly figures cover September 2026.
Inside the room Vol. 002 · Rouge
This is where your brand shows up
Every volume produces a stack of content your activation can live inside. Partners get credited where it fits, and every piece points back to the night.
- Recap filmA short vertical film cut for Reels, released after every volume.
- Editorial shootOur resident editorial photographer shoots looks all night against a set built for the theme.
- The VibeCrowd and dance floor photography, published as a gallery on our site and grid.
- InstagramPosts, reels, and stories reaching 200K+ views a month.
- Insider listText and email drops to the guests who buy first and show up early.
Track record
Every volume, a new world
Each theme is a fresh brief for partners: a color story, a dress code, and a crowd that commits to both.
Why CATEGORY
What partners get
A crowd you can't buy with a media plan
21+ queer, femme, BIPOC, and gender expansive Angelenos who show up dressed for it. Overwhelmingly local to LA, with guests flying in from Texas, the Midwest, New York, the Pacific Northwest, Florida, Puerto Rico, and as far as Australia.
Your brand in the photos people post
A resident editorial photographer, recap films, and crowd galleries every volume. Activations get documented and shared, not just seen.
A fresh reason every month
Monthly themes give you recurring, theme-native moments, from a signature cocktail in the volume's color to a product that fits the look.
Owned channels that convert
Our SMS and email insider lists, ticket buyers on Tixr, and Instagram. Partners get placement where our audience already listens.
Production you can put your name on
Professional safety practices, ticketing, staff, security, lighting, sound, and production. Harm reduction personnel onsite.
Representation as booking policy
Every lineup is 100% femme, BIPOC, gender expansive, and/or queer-identifying. Partner with a party that means it all year.
Partner with usLet's build your nightFormats
Ways to show up
Every package is built around the volume's theme. Mix, match, or bring us something we haven't thought of.
How it works
From brief to dance floor
- Tell us the goalAwareness, sampling, content, or community. Share what success looks like.
- We build it into the themeA proposal matched to an upcoming volume, with placement, content, and deliverables.
- Show up, get the receiptsPhotos, recap film, and a post-event report on what your activation delivered.
Inquire
Let's build your night
Tell us a little about your brand. We reply within two business days.
The insider list
Be the first to know.
Themes, lineups, early access to discounted tickets before they go public, photo drops. Text is fastest.